Online marketing for tradies can take multiple forms and works to differentiate individuals and businesses from the completion. It’s an essential part of any business strategy for companies that want to flourish. There are marketing techniques that produce immediate and long-term results. The optimum solution is to have a plan in place that addresses both needs.
There are numerous ways for tradies to attract new visitors to their website and multiple elements are involved in the algorithms that search engines use to categorize pages and match them to searches. Search engine optimization (SEO) encompasses multiple techniques to help get a website ranked higher when a search is conducted. SEO attracts free, quality traffic from people that are already interested in the specific services being offered.
Online marketing for tradies optimizes those SEO elements and can include Metatags, keywords, authoritative links to respected sources, and social media connections. It also encompasses the content on pages that match what people are searching for. SEO is a long-term strategy and evolves over time in response to changes in search engine algorithms.
One of the most popular and quickest methods for online marketing for tradies is through the use of Google AdWords. They can be used as graphic display ads, text-based search ads, in-app mobile ads, and even within YouTube videos, ensuring that tradies are reaching the desired demographics. They can be targeted to local or a global audience and offer options for every budget. Google AdWords can be used anytime to boost immediate traffic.
Google My Business is a free tool to help manage the online presence of an individual, business or organization and helps customers locate who they’re looking for. It utilizes Google Maps and the tool is beneficial for verifying information for searchers. Those that are verified are perceived as more reputable by customers.
With Google My Business, photos can be added, driving directions can be provided, and it even provides a means of responding to reviews from customers. Analytics provide the means to discover where customers are originating and even how many people responded based on phone numbers.
Online marketing for tradies can take many forms and it will depend on whether long-term or immediate results are desired. Any of the techniques can be used in combination to increase visibility and attract new customers now and in the future.